There is a high price to pay for poor customer service, while conversely, there is money to be made from consistently delivering a satisfying customer service experience. The challenge on both sides is that customer expectations have never been higher. According to Microsoft’s Global State of Multichannel Customer Service Report, 59% of consumers have higher expectations for customer service today than they did just one year ago.
On the fence about investing in customer service? This infographic makes the business case for continued innovation and improvement: