Sysco has been placed in the top 250 of digital marketing agency Fifty Five and Five’s Inbound Marketing Excellence report which was released at WPC 2016 – Microsoft’s World Partner Conference – in Toronto on July 10th– 14th. The 2016 report celebrates the inbound marketing efforts of companies in the Microsoft Partner network.
There is a growing need for companies to embrace and master inbound marketing so as to attract and retain B2B custom. Following a rigorous analysis of the marketing efforts of 25,000 Microsoft Partners, Fifty Five and Five created a shortlist of 250 enterprise solution providers. Building on last year’s annual report, the independent study analyses social media presence, blog content and websites to identify those partners who have developed a consistent inbound marketing strategy that keeps audiences engaged.
Sysco is delighted to have our marketing recognised as being within the top 1% of Microsoft Partner marketers in this list!
So what actually is “Inbound Marketing?”
It’s out with the old, and in with the new. Gone are the days where you’d buy email lists, blow your budget on a magazine advert, and pray for leads. Today, sharing is caring and inbound is all about creating and sharing that content with your customers. With over 3.4 billion internet users worldwide, inbound marketing is more important than ever before. It’s all about attracting, delighting and converting those customers, making it incredibly easy for them to find you.
Although there are so many useful tools out there, there are three crucial elements to any inbound marketing strategy.
- Our blog includes a raft of engaging content, designed to inform and educate our readers.
- A solid website is the foundation of your inbound marketing plans, offering a good level information about what you do, and links to other channels.
- Social media profiles such as Twitter and LinkedIn allows our customers to find out more about us.