On November 30th, Jujhar Singh (General Manager, Microsoft Dynamics CRM) announced that Dynamics CRM 2016 was now available.
Available both as CRM Online and on-premises, Dynamics CRM 2016 is focused on empowering employees to deliver the optimal experiences to customers, as well as engaging customers across all channels. Microsoft are bringing the advanced analytics and machine learning capabilities of the Cortana Analytics Suite to preview our first intelligent, adaptive processes for sales, customer service and social:
- Intelligent selling with cross-sell recommendations so sales reps can predict which products and services a customer will need during the sales cycle.
- Intelligent customer service with knowledge articles recommendations to empower service agents with answers to questions so they can more effectively resolve customer cases and solve problems on the spot.
- Intelligent social with machine learning capabilities powering sentiment analysis, as well as the ability to process significant streams of data to detect social posts that are most likely to be customer service cases or new leads.
- Intelligent collaboration with Delve functionality to surface trending content that is most relevant to what a person is working on.
In addition, Microsoft are also delivering significant enhancements in productivity, mobility and customer service:
- Productivity – Capabilities in CRM 2016 are seamlessly embedded into productivity tools, including Office 365. In CRM 2016, we’ve enhanced the CRM app for Outlook, delivered templates for our immersive Excel experience, simplified the creation of personalized sales documents in Word and enabled seamless access to contextual CRM documents across SharePoint, Office 365 Groups and OneDrive for Business.
- Mobility – CRM 2016 features full offline mobile capabilities for phones and tablets, the ability to create task-based mobile apps, Mobile Application Management with Microsoft Intune and next generation Cortana integration that surfaces CRM data for key sales activities, accounts and deals, and mobile marketing with SMS capabilities available with Dynamics Marketing in four countries.
- Unified Service – CRM 2016 delivers a single, unified solution for Customer Service across self-service, agent assisted service and field service. Building on the integration of Parature knowledge management in spring 2015, Microsoft now have a new role driven agent experience with the Interactive Service Hub, native Knowledge Management, surveys to capture voice of the customer and field service capabilities with their recent acquisition of FieldOne.
Intelligent customer engagement is here with Dynamics CRM 2016 and this comprehensive release further strengthens Microsoft’s position as a leader in the CRM market and most importantly, brings even more value to Microsoft and Sysco customers.